Color Portion|色彩比例原則
Transform Design 的色彩比例建立於高度克制與清晰的視覺邏輯之上。品牌以黑、白作為主要視覺基底,灰與銀作為輔助層級,用以調節層次與節奏。色彩配置強調留白、對比與結構關係,而非裝飾性的色彩堆疊。透過精準的比例控制,使品牌在不同媒介與尺度中皆能維持一致、理性且具當代感的視覺表現。
Transform Design’s color proportion is built upon a restrained and clear visual logic. Black and white serve as the primary visual foundation, while gray and silver function as secondary accents to refine hierarchy and rhythm. Color usage emphasizes whitespace, contrast, and structural clarity rather than decorative layering. Through precise proportional control, the brand maintains a consistent, rational, and contemporary visual expression across all media and scales.
Transform Design 的色彩比例建立於高度克制與清晰的視覺邏輯之上。品牌以黑、白作為主要視覺基底,灰與銀作為輔助層級,用以調節層次與節奏。色彩配置強調留白、對比與結構關係,而非裝飾性的色彩堆疊。透過精準的比例控制,使品牌在不同媒介與尺度中皆能維持一致、理性且具當代感的視覺表現。
Transform Design’s color proportion is built upon a restrained and clear visual logic. Black and white serve as the primary visual foundation, while gray and silver function as secondary accents to refine hierarchy and rhythm. Color usage emphasizes whitespace, contrast, and structural clarity rather than decorative layering. Through precise proportional control, the brand maintains a consistent, rational, and contemporary visual expression across all media and scales.
Brand Color|品牌色彩定位
品牌主色為黑與白,象徵清晰、純粹與高度聚焦的思維狀態;灰與銀為輔色,用於延伸層次與細節表現,補足理性與科技感的視覺語境。在色光與色料的概念中,黑與白皆具有涵蓋所有顏色的象徵意義,呼應 Transform 對多元觀點與深度思考的重視。此明確的色彩定位,確保品牌在多元應用中仍保有穩定辨識。
Black and white are defined as the primary brand colors, representing clarity, purity, and focused thinking. Gray and silver act as secondary colors, extending visual depth and detail while reinforcing a rational and technological tone. In both light and pigment theory, black and white symbolically encompass all colors—reflecting Transform’s commitment to diversity of thought and depth of perspective. This clear color positioning ensures strong and consistent brand recognition across applications.
品牌主色為黑與白,象徵清晰、純粹與高度聚焦的思維狀態;灰與銀為輔色,用於延伸層次與細節表現,補足理性與科技感的視覺語境。在色光與色料的概念中,黑與白皆具有涵蓋所有顏色的象徵意義,呼應 Transform 對多元觀點與深度思考的重視。此明確的色彩定位,確保品牌在多元應用中仍保有穩定辨識。
Black and white are defined as the primary brand colors, representing clarity, purity, and focused thinking. Gray and silver act as secondary colors, extending visual depth and detail while reinforcing a rational and technological tone. In both light and pigment theory, black and white symbolically encompass all colors—reflecting Transform’s commitment to diversity of thought and depth of perspective. This clear color positioning ensures strong and consistent brand recognition across applications.
Background Color|背景色
在品牌主色高度聚焦的前提下,背景色的運用具備更高的彈性與實驗性。背景色可依內容、媒介與視覺目的進行調整,作為襯托識別系統與承載概念的空間層級。此策略讓品牌在維持核心一致性的同時,能容納不同情境與視覺探索,並確保所有應用最終回歸清晰、理性且可辨識的品牌核心。
With a tightly focused primary palette, background colors allow for greater flexibility and experimentation. Backgrounds may be adapted according to content, medium, and visual intent, serving as spatial layers that support the identity system and conceptual narratives. This approach enables diverse visual exploration while maintaining a consistent core, ensuring that all applications remain clear, rational, and distinctly recognizable.
在品牌主色高度聚焦的前提下,背景色的運用具備更高的彈性與實驗性。背景色可依內容、媒介與視覺目的進行調整,作為襯托識別系統與承載概念的空間層級。此策略讓品牌在維持核心一致性的同時,能容納不同情境與視覺探索,並確保所有應用最終回歸清晰、理性且可辨識的品牌核心。
With a tightly focused primary palette, background colors allow for greater flexibility and experimentation. Backgrounds may be adapted according to content, medium, and visual intent, serving as spatial layers that support the identity system and conceptual narratives. This approach enables diverse visual exploration while maintaining a consistent core, ensuring that all applications remain clear, rational, and distinctly recognizable.