Concept｜品牌概念
Transform Design 瑜悅設計是一間以策略思維與企劃力為核心，驅動品牌創新的專業設計公司。我們專注於將抽象概念轉譯為具備清晰立場與高度辨識性的視覺系統，並在想像與實踐之間建立可被落實的設計框架。對我們而言，設計是承載生活經驗的媒介，也是回應當代社會狀態的視覺語言。透過持續的觀察、推演與更新，我們協助品牌建立具前瞻性、延展性與長期價值的識別結構。
Transform Design is a strategic design studio that drives brand innovation through conceptual thinking and planning expertise. We specialize in translating abstract ideas into clear, distinctive visual systems, establishing design frameworks that bridge imagination and execution. To us, design is both a vessel of lived experience and a visual language responding to contemporary culture. Through continuous observation, iteration, and refinement, we help brands build identity systems with foresight, scalability, and long-term value.
Transform Design 瑜悅設計是一間以策略思維與企劃力為核心，驅動品牌創新的專業設計公司。我們專注於將抽象概念轉譯為具備清晰立場與高度辨識性的視覺系統，並在想像與實踐之間建立可被落實的設計框架。對我們而言，設計是承載生活經驗的媒介，也是回應當代社會狀態的視覺語言。透過持續的觀察、推演與更新，我們協助品牌建立具前瞻性、延展性與長期價值的識別結構。
Transform Design is a strategic design studio that drives brand innovation through conceptual thinking and planning expertise. We specialize in translating abstract ideas into clear, distinctive visual systems, establishing design frameworks that bridge imagination and execution. To us, design is both a vessel of lived experience and a visual language responding to contemporary culture. Through continuous observation, iteration, and refinement, we help brands build identity systems with foresight, scalability, and long-term value.
Wordmark｜品牌標準字
品牌標準字為 Transform Design 瑜悅設計於正式溝通與資訊導向情境中的主要識別形式，負責清楚傳遞品牌名稱與專業形象。其設計著重比例穩定、結構清晰與閱讀效率，適用於文件、出版品、簡報與數位介面等應用場域。使用時須維持原始比例與字距，不得任意變形或重組，以確保品牌識別在所有媒介中皆保持一致且具權威性的視覺表現。
The wordmark serves as the primary identifier of Transform Design in formal and information-driven contexts, conveying the brand name and professional presence with clarity. Designed for structural stability, legibility, and consistency, it is intended for use across documents, publications, presentations, and digital interfaces. The wordmark must always be used in its original proportions and spacing, without distortion or alteration, to maintain a coherent and authoritative brand presence.
品牌標準字為 Transform Design 瑜悅設計於正式溝通與資訊導向情境中的主要識別形式，負責清楚傳遞品牌名稱與專業形象。其設計著重比例穩定、結構清晰與閱讀效率，適用於文件、出版品、簡報與數位介面等應用場域。使用時須維持原始比例與字距，不得任意變形或重組，以確保品牌識別在所有媒介中皆保持一致且具權威性的視覺表現。
The wordmark serves as the primary identifier of Transform Design in formal and information-driven contexts, conveying the brand name and professional presence with clarity. Designed for structural stability, legibility, and consistency, it is intended for use across documents, publications, presentations, and digital interfaces. The wordmark must always be used in its original proportions and spacing, without distortion or alteration, to maintain a coherent and authoritative brand presence.
Symbol｜品牌圖標
品牌圖標為 Transform Design 瑜悅設計的核心視覺符號，具備高度濃縮的識別性與跨媒介延展能力，適用於需要快速辨識或情緒傳達的情境。品牌圖標與品牌標準字為兩套獨立的識別系統，不進行組合使用，應依實際使用需求擇一呈現。此設定有助於在不同尺度與介面中，維持清晰的識別層級與一致的品牌溝通邏輯。
The symbol represents the core visual asset of Transform Design, offering a condensed and highly recognizable form with strong cross-media adaptability. It is intended for contexts requiring immediate recognition or expressive impact. The symbol and wordmark function as two independent identity systems and must not be used in combination. Selecting one according to context ensures clear hierarchy and consistent brand communication across platforms and scales.
品牌圖標為 Transform Design 瑜悅設計的核心視覺符號，具備高度濃縮的識別性與跨媒介延展能力，適用於需要快速辨識或情緒傳達的情境。品牌圖標與品牌標準字為兩套獨立的識別系統，不進行組合使用，應依實際使用需求擇一呈現。此設定有助於在不同尺度與介面中，維持清晰的識別層級與一致的品牌溝通邏輯。
The symbol represents the core visual asset of Transform Design, offering a condensed and highly recognizable form with strong cross-media adaptability. It is intended for contexts requiring immediate recognition or expressive impact. The symbol and wordmark function as two independent identity systems and must not be used in combination. Selecting one according to context ensures clear hierarchy and consistent brand communication across platforms and scales.
Mockup in Use｜模擬應用
所有品牌模擬圖（Mockup）僅用於示意識別系統於不同情境中的應用方式，協助理解比例、層級與視覺方向，並非最終製作或量產依據。實際應用時，需依據媒材、尺寸與技術條件進行調整。請勿將 Mockup 視為定稿設計，所有最終呈現應以本品牌規範所定義之原則為準。
All mockups are provided for illustrative purposes only, demonstrating how the identity system may be applied across various contexts. They are intended to communicate scale, hierarchy, and visual direction, not to serve as final production assets. Actual execution should be adjusted according to material, size, and technical requirements. Mockups should not be treated as final designs; all applications must follow the principles defined in these brand guidelines.
所有品牌模擬圖（Mockup）僅用於示意識別系統於不同情境中的應用方式，協助理解比例、層級與視覺方向，並非最終製作或量產依據。實際應用時，需依據媒材、尺寸與技術條件進行調整。請勿將 Mockup 視為定稿設計，所有最終呈現應以本品牌規範所定義之原則為準。
All mockups are provided for illustrative purposes only, demonstrating how the identity system may be applied across various contexts. They are intended to communicate scale, hierarchy, and visual direction, not to serve as final production assets. Actual execution should be adjusted according to material, size, and technical requirements. Mockups should not be treated as final designs; all applications must follow the principles defined in these brand guidelines.
