Intro｜品牌字體概述
Transform Design 的品牌字體系統，源自於對「轉化（Transform）」本質的思考。字體不僅是文字載體，更是一種持續變動的視覺語言。我們以高度辨識性與獨特性作為設計出發點，讓字體成為品牌精神的延伸，而非靜態符號。透過實驗性與系統性的設計方法，字體被視為一個可演化、可延展的識別工具，回應品牌在不同媒介與情境中的多元表現需求。
The typographic system of Transform Design originates from the core notion of “transformation.” Typography is not merely a carrier of language, but a dynamic visual language in constant evolution. Designed with distinctiveness and high recognizability in mind, the type system serves as an extension of the brand’s philosophy rather than a static symbol. Through experimental yet systematic thinking, typography becomes an adaptive identity tool that responds to diverse contexts and media.
Transform Design 的品牌字體系統，源自於對「轉化（Transform）」本質的思考。字體不僅是文字載體，更是一種持續變動的視覺語言。我們以高度辨識性與獨特性作為設計出發點，讓字體成為品牌精神的延伸，而非靜態符號。透過實驗性與系統性的設計方法，字體被視為一個可演化、可延展的識別工具，回應品牌在不同媒介與情境中的多元表現需求。
The typographic system of Transform Design originates from the core notion of “transformation.” Typography is not merely a carrier of language, but a dynamic visual language in constant evolution. Designed with distinctiveness and high recognizability in mind, the type system serves as an extension of the brand’s philosophy rather than a static symbol. Through experimental yet systematic thinking, typography becomes an adaptive identity tool that responds to diverse contexts and media.
Character｜字體設計特性
品牌英文標準字的字體設計以獨特性為核心，並將高度可變化性視為主要特徵。字形結構允許組合、拆解與變形的可能，使字體能隨應用情境調整表現方式。此設計概念呼應 Transform Design 的核心精神持續轉化、保持彈性，並在變動中維持清晰識別。字體因此不只承載資訊，也成為傳達品牌態度與思維方式的重要角色。
The English wordmark is designed with uniqueness at its core, emphasizing flexibility and transformation as key characteristics. Its structure allows for combination, deconstruction, and variation, enabling adaptive expressions across different applications. This approach reflects the essence of Transform Design—continuous transformation, adaptability, and clarity within change. Typography here functions not only as information, but as a vehicle for conveying brand attitude and mindset.
品牌英文標準字的字體設計以獨特性為核心，並將高度可變化性視為主要特徵。字形結構允許組合、拆解與變形的可能，使字體能隨應用情境調整表現方式。此設計概念呼應 Transform Design 的核心精神持續轉化、保持彈性，並在變動中維持清晰識別。字體因此不只承載資訊，也成為傳達品牌態度與思維方式的重要角色。
The English wordmark is designed with uniqueness at its core, emphasizing flexibility and transformation as key characteristics. Its structure allows for combination, deconstruction, and variation, enabling adaptive expressions across different applications. This approach reflects the essence of Transform Design—continuous transformation, adaptability, and clarity within change. Typography here functions not only as information, but as a vehicle for conveying brand attitude and mindset.
Font in Use｜字體應用原則
為了實踐品牌字體的設計理念，我們發展出一套實驗性字體系統 TFD Sans，應用於品牌的不同層面。TFD Sans 可依內容性質、媒介特性與視覺需求進行彈性運用，適用於標題、識別、動態與實驗性版面。使用時應保留字體的結構特徵與節奏感，避免過度裝飾或失去原有的系統邏輯，以確保整體識別的一致性。
To realize this typographic philosophy, we developed an experimental type system—TFD Sans—applied across various brand touchpoints. TFD Sans is designed for flexible use depending on content, medium, and visual intent, suitable for headlines, identity elements, motion, and experimental layouts. Its structural rhythm and characteristics should be preserved, avoiding excessive decoration that may compromise system coherence.
為了實踐品牌字體的設計理念，我們發展出一套實驗性字體系統 TFD Sans，應用於品牌的不同層面。TFD Sans 可依內容性質、媒介特性與視覺需求進行彈性運用，適用於標題、識別、動態與實驗性版面。使用時應保留字體的結構特徵與節奏感，避免過度裝飾或失去原有的系統邏輯，以確保整體識別的一致性。
To realize this typographic philosophy, we developed an experimental type system—TFD Sans—applied across various brand touchpoints. TFD Sans is designed for flexible use depending on content, medium, and visual intent, suitable for headlines, identity elements, motion, and experimental layouts. Its structural rhythm and characteristics should be preserved, avoiding excessive decoration that may compromise system coherence.
Tester｜實驗與測試精神
TFD Sans 同時是一套持續測試與演進中的字體系統。「Tester」代表品牌對於實驗與探索的開放態度，允許在控制結構之下進行不同層級的嘗試。透過不斷測試字體在實際應用中的可讀性、表現力與延展性，我們確保字體能隨品牌成長而持續優化，並保持其前瞻性與當代性。
TFD Sans is also an evolving system under continuous testing. “Tester” represents the brand’s openness to experimentation within a controlled structure. By regularly evaluating legibility, expressiveness, and scalability in real-world applications, the type system evolves alongside the brand, ensuring relevance, adaptability, and a forward-looking character.
TFD Sans 同時是一套持續測試與演進中的字體系統。「Tester」代表品牌對於實驗與探索的開放態度，允許在控制結構之下進行不同層級的嘗試。透過不斷測試字體在實際應用中的可讀性、表現力與延展性，我們確保字體能隨品牌成長而持續優化，並保持其前瞻性與當代性。
TFD Sans is also an evolving system under continuous testing. “Tester” represents the brand’s openness to experimentation within a controlled structure. By regularly evaluating legibility, expressiveness, and scalability in real-world applications, the type system evolves alongside the brand, ensuring relevance, adaptability, and a forward-looking character.
