Wordmark｜品牌標準字動態
品牌標準字的動態設計，源自於「轉化（Transform）」作為品牌核心思考的延伸。動態並非僅為視覺效果，而是用以表現思維如何生成、推進與轉換的過程。標準字可透過節奏、位移與結構變化，展現由靜至動、由聚焦至展開的狀態轉換。整體動態需保持克制與清晰，確保在任何時間軸與媒介中，品牌名稱皆具高度辨識性與專業一致性。
The motion of the wordmark extends from the brand’s core concept of “Transform.” Motion is not decorative, but a visual articulation of how ideas evolve, progress, and shift. Through rhythm, movement, and structural transitions, the wordmark expresses a transformation from stillness to motion, from focus to expansion. All motion treatments should remain restrained and clear, ensuring legibility and professional consistency across all timelines and media.
品牌標準字的動態設計，源自於「轉化（Transform）」作為品牌核心思考的延伸。動態並非僅為視覺效果，而是用以表現思維如何生成、推進與轉換的過程。標準字可透過節奏、位移與結構變化，展現由靜至動、由聚焦至展開的狀態轉換。整體動態需保持克制與清晰，確保在任何時間軸與媒介中，品牌名稱皆具高度辨識性與專業一致性。
The motion of the wordmark extends from the brand’s core concept of “Transform.” Motion is not decorative, but a visual articulation of how ideas evolve, progress, and shift. Through rhythm, movement, and structural transitions, the wordmark expresses a transformation from stillness to motion, from focus to expansion. All motion treatments should remain restrained and clear, ensuring legibility and professional consistency across all timelines and media.
Symbol｜品牌圖標動態
品牌圖標以「圓形 TFD」為主要動態設計核心，其中 TFD 為 Transform Design 的縮寫。圓形象徵循環、聚合與持續運動的狀態，呼應品牌對轉化與系統運作的思考。動態表現可透過旋轉、延展、拆解與重組，呈現圖標在不同狀態間的轉換歷程。節奏需穩定且具方向性，以確保在各種媒介中維持高度識別與一致的品牌語言。
The symbol motion centers on the circular “TFD” mark, where TFD stands for Transform Design. The circle represents continuity, integration, and perpetual motion—reflecting the brand’s approach to transformation and system thinking. Motion may involve rotation, expansion, deconstruction, or recomposition to express transitions between states. Movement should remain controlled and directional, maintaining strong recognizability and a cohesive brand language across platforms.
品牌圖標以「圓形 TFD」為主要動態設計核心，其中 TFD 為 Transform Design 的縮寫。圓形象徵循環、聚合與持續運動的狀態，呼應品牌對轉化與系統運作的思考。動態表現可透過旋轉、延展、拆解與重組，呈現圖標在不同狀態間的轉換歷程。節奏需穩定且具方向性，以確保在各種媒介中維持高度識別與一致的品牌語言。
The symbol motion centers on the circular “TFD” mark, where TFD stands for Transform Design. The circle represents continuity, integration, and perpetual motion—reflecting the brand’s approach to transformation and system thinking. Motion may involve rotation, expansion, deconstruction, or recomposition to express transitions between states. Movement should remain controlled and directional, maintaining strong recognizability and a cohesive brand language across platforms.
Showreel｜品牌動態集錦
Showreel 作為品牌動態的整體呈現，集結 Transform Design 歷年重要作品與視覺精華，並以品牌視覺標誌「Transform」作為開場與收尾。此結構象徵所有創作皆源自於轉化的思考，亦最終回歸品牌核心。透過動態節奏串聯不同作品，Showreel 不僅呈現成果，更完整傳達品牌持續演進、整合多元觀點的視覺敘事。
The showreel serves as a comprehensive presentation of brand motion, compiling key works and visual highlights from Transform Design’s portfolio. It opens and closes with the brand’s visual mark “Transform,” symbolizing that all creations originate from and return to the concept of transformation. Through carefully paced motion, the showreel communicates not only outcomes, but also the brand’s ongoing evolution and its ability to integrate diverse perspectives into a unified visual narrative.
Showreel 作為品牌動態的整體呈現，集結 Transform Design 歷年重要作品與視覺精華，並以品牌視覺標誌「Transform」作為開場與收尾。此結構象徵所有創作皆源自於轉化的思考，亦最終回歸品牌核心。透過動態節奏串聯不同作品，Showreel 不僅呈現成果，更完整傳達品牌持續演進、整合多元觀點的視覺敘事。
The showreel serves as a comprehensive presentation of brand motion, compiling key works and visual highlights from Transform Design’s portfolio. It opens and closes with the brand’s visual mark “Transform,” symbolizing that all creations originate from and return to the concept of transformation. Through carefully paced motion, the showreel communicates not only outcomes, but also the brand’s ongoing evolution and its ability to integrate diverse perspectives into a unified visual narrative.
